A common requirement for business is to ensure you are known by people. Businesses of all types need to be known by their customers otherwise they do not have customers. This can be as simple as having signage or mailing a flier. For other businesses the marketing can be rather complex with TV ads and all sorts of other attempts at gathering new customers.
I am finding that businesses lately are realizing that the Internet is one of the best ways of creating a presence. With a simple website a business can essentially compete with any other business out there. Unfortunately far too many businesses have been given incorrect information. Having a website is not all that matters, actually having a bad website can be far worse than not having a website at all.
I have been to my fair share of exceptionally crappy websites. Even major companies are not exempt from building unusable websites. This is hurting businesses reputations and often it can be killing sales.
Why would you spend any more time on a website than you have to when looking for a product? If you had two nearly identical stores next to each other would you go to the one with bad customer service or the one with good service? Would you wait in a long line to purchase your products when the next store over has the same products and no lineup? This is typical of the web, with just a few mouse clicks you are transported anywhere and staying at one store is pointless.
What I am saying is this. Do not provide junk on the Internet if you want to attract customers. If a website is designed to generate a profit then give it the time and effort that you would give to designing your storefront.
The Internet is a vast marketplace and having a website gives you the ability to tap into the billions of dollars that will be spent online this year alone. Capture a larger share of that money by providing an excellent website experience for your customers, or don’t and let others collect the money from your customers.